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SG Scott Galloway Scott Galloway Professor of marketing at NYU Stern and author of bestselling books including The Four and The Algebra of Wealth.

“Apple has vastly outperformed all of the other Mag 7 because it has refused to engage in this multi-trillion dollar arms race. They've just said, you guys go play in traffic and we'll see how it settles out. The same way they avoided the search wars.”

Pivot (Kara Swisher & Scott Galloway) · Tech Strategy & Big Tech · November 2026

“Apple has vastly outperformed all of the other Mag 7 because it has refused to engage in this multi-trillion dollar arms race. They've just said, you guys go play in traffic and we'll see how it settles out. The same way they avoided the search wars.” — Scott Galloway, Pivot (Kara Swisher & Scott Galloway)

Context

Kara Swisher asked how Scott reads the tech sell-off and whether the AI boom is cracking. Scott gave the bull case for AI, then pointed out that the Mag 7 stock doing best is the one that stayed out of the AI spending race, just as Apple reported earnings.

Transcript

Pivot (Kara Swisher & Scott Galloway) Around 27:13 into the episode
Scott Galloway

Well, I mean, I'm going to be about to engage in a word salad, but let me skip to the end. I don't know.

Kara Swisher

Just don't have an app. Just don't have an utterance like that.

Scott Galloway

I'll make the bull case. AI is transformative. The railroads are transformative. Electricity was transformative, right? The internet was transformative. All of those involve bankruptcies along the way. What I'm fairly certain of, I don't know what's going to happen to these stocks. I know at some point they'll correct. I don't know how severe the V will be. What might be happening right now is there's a bit of a soft landing. These stocks are down, right? And that might be a good thing as opposed to a crash that scares people. What's most interesting is among the big tech firms, the firm that has outperformed every other of the Mag 7 this year is the one that has purposefully stayed out of the AI arms race. Apple has vastly outperformed all of the other Mag 7 because it has refused to engage in this multi-trillion dollar arms race. They've just said, you guys go play in traffic and we'll see how it settles out. The same way they avoided the search wars. So what could go right? Can I just note

Kara Swisher

Apple just announced earnings right before our taping? The first, since CEO John Turnis took over from Tim Cook, revenue rose 12% from a year earlier, slightly ahead of expectations. Gains were driven by those price hikes a few months ago, plus demand for the new iPhone 18 Pro lineup. iPad sales…

Scott Galloway

so Apple's flat, a beat on the top and bottom line, 12%. But anytime we've had more than 2% of GDP allocated towards a technology in this short a period, there's a fairly severe crash along the way, which we have not registered yet. At the same time, to make the bull case, I was like, I struggle…

Kara Swisher

just brought up that idea of PixanXs. NVIDIA just invested in Meta in their five. So Meta's looking for money too. Everyone's looking for money, essentially, because they have to pay for these data centers. Well,

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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