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Uncanny Valley | WIRED · August 2026
Andy Yen describes the backlash Proton got when it first shipped AI features, and how the same users who complained later complained that the AI wasn't good enough. His read: privacy-minded users don't actually object to AI itself, just to the companies that have historically abused their data.
…reluctantly pulled in, but we saw the writing on the wall. And once we came to the conclusion that AI was here to stay, it was unavoidable if we are to fulfill our mission that we also enter the space to provide an alternative. I would probably prefer a world where AI didn't exist, but it's here.
Interesting. Well, do your users agree?
It's really interesting because this has shifted quite a bit in just the last two, three years. I think the users were allergic to big tech and not actually to AI. They just associated AI with big tech, which is actually kind of a fair and reasonable thing to do. When we first came out with AI features in Proton, there was quite a bit of backlash. People were sort of like, why are you doing this? It's a waste of resources. It's not what person stands for. You've just become like another tech company, you know. But then, after we put out, especially after we put out Lumo last year, what we really kind of saw in the weeks and months after was the exact…
Well, it's an interesting framing that, like, would you rather have Google have access to your chats with an AI, or would you rather have a company like Proton? Would you rather trust Proton? But I was kind of surprised when I dug into how Lumo works that it is not end-to-end encrypted chatting…
Yeah, yeah, and this is different from ProtonMail because ProtonMail the guarantee is actually mathematical. As a physicist, I like mathematical guarantees, right? The issue with LLMs is today the technology for doing that in a fully end-to-end encrypted way, it's not there yet. I think it will get…
Well, that's a really interesting idea that in a couple of years, there will be technical capacity to do end-to-end encrypted AI chatting. I think, are you talking about? I mean, I'm not trying not to get too nerdy here, but like homomorphic encryption where you can really,