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TL Tracey Lefroy On Agtech - So What?

“There was almost this wild west approach where there was land speculation. Slightly less ethical developers were trying to secure bundles of land that they would package up and potentially sell off to a developer at some point. I think there was this misconception that NDAs were necessary so that there wasn't opposition, whereas an NDA immediately for me raises a red flag, because why do I need to keep this a secret?”

Agtech - So What? · Alternative Proteins · November 2026

“There was almost this wild west approach where there was land speculation. Slightly less ethical developers were trying to secure bundles of land that they would package up and potentially sell off to a developer at some point. I think there was this misconception that NDAs were necessary so that there wasn't opposition, whereas an NDA immediately for me raises a red flag, because why do I need to keep this a secret?” — Tracey Lefroy, Agtech - So What?

Context

Asked why renewable developers pushed landowners into NDAs. She explains the speculative land-banking behind it and makes the case for neighbours sharing information.

Transcript

Agtech - So What? Around 19:08 into the episode
Tracey Lefroy

…a question about something, I'm pretty darn sure most of my neighbors have got the same question because ultimately we are all farmers. Certainly these agreements are being done in a pre-competitive phase. It's not like me getting a turbine stops someone else from getting a turbine. Well, that's

Sarah Nolet

…to be respected and so it's a private conversation we don't want to tell other people or it's like a land grab kind of thing like well i've got this farm and like is it competitive on their part that they're trying to sort of grab the area i'm just interested in the drivers from their perspective

Tracey Lefroy

so i think in a funny way there was almost and it's not been our experience at all but there was like this wild west approach where there was land speculation so slightly less ethical developers perhaps were trying to secure bundles of land that they would package up and then potentially sell off to a developer at some point this is not my experience so it's you know not something i'm super familiar with but i think the ndas were about trying to secure as much land as they could as quickly as they could i think there was this misconception that NDAs were necessary so that there wasn't opposition whereas I kind of feel like an NDA immediately for me raises a red flag because why do I need to keep this a secret obviously there are elements that are commercial incompetence and certainly our landowner collective has been really aware of the commerciality of what we're doing but within the 10 of us we are really comfortable to share that information

Sarah Nolet

interesting let's talk about that commerciality a little bit tell me about some of the risks you were managing for and the benefits that you see from an economic perspective and maybe otherwise

Tracey Lefroy

yeah okay look there's a lot of risks and they can be risks from concern around water runoff around lay down pads through to concerns around decommissioning in 35 years so that's where it becomes really difficult because it's kind of like that being in the shearing shed and trying to think of a…

Sarah Nolet

fascinating and i should say that you mentioned being an independent consultant so you've been through and are going through this in your own farm with the landowner collective but then because of this experience you've also been asked to help others it's great because your experience ranges across…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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