OK Olivier Krug On The Wine Centric Show

“We bought in 94. We made the first one in 95. And we only released in 2007. I like to give this time frame because everything at Krug takes between 15 or 20 years.”

The Wine Centric Show · Food & Beverage · October 2026

“We bought in 94. We made the first one in 95. And we only released in 2007. I like to give this time frame because everything at Krug takes between 15 or 20 years.” — Olivier Krug, The Wine Centric Show

The host asks how the house found the plot behind one of its single-vineyard champagnes. Krug says someone told them about it, and that they had to make the wines before they could say what was different about it.

Transcript

The Wine Centric Show Around 34:16 into the episode
Olivier Krug

He said, probably in the next 40 years. And he told me when I joined, you will be finding a little brother to Claude de Ménil, of course, from the Pinot Noir. And especially since Krug is more a Pinot Noir than a Chardonnay house. And actually, I didn't find it myself. We found it together in the early 90s. And that was the beginning of the history of Crux Claude Darnbonnet. A very, very tiny plot located in Armbonnet, of course.

Matt Weiss

And how did you find it? Were you just driving in a car? Did somebody tell you? Did your father have an idea? How did you find it?

Olivier Krug

Actually, someone told us. And we approached the people who owned it. What was different about it, I had no clue. So we had to make the wines to remain silent and humble. That despite my habit to talk a lot, is the quality of the family and the house. Usually we don't talk about what we don't know and what we are not sure about. So we discover Crux Claude d'Armbonnet in 91. We bought in 94. We made the first one in 95. And we only released in 2007. I like to give this time frame because everything at Krug takes between 15 or 20 years.

Matt Weiss

So you're going into now your 14 years of participating in La Fête du Champagne in New York. How did you get involved in this great FET?

Olivier Krug

I think we got involved very naturally. Of course, I am not a founder of this event, but the people who had this idea, I think, called me in the early stage and they needed to secure the presence of these houses. And I think I was one of the very first ones they called. And obviously, I immediately agreed because I love this idea of celebrating together with the community of growers, maisons, winemakers, owners, young, old, chef, sommelier. And of course, champagne lovers in New York.

Matt Weiss

Yeah. And it also seems like a bridge, like you said, not to be categorized. But Peter and Daniel, I spoke with them earlier today, and they were saying how it's almost like political, whether either if, especially if you're a sommelier or a big aficionado or connoisseur of champagne, that you have to choose. Oh, I like grower champagne or I like, you know, the big grand marks. And this puts you all in a room together. So I think, like we were saying earlier, it really helps to build a bridge between champagne lovers, period.

Speaker names from our own diarization · position estimated from where the line sits in the episode

More from The Wine Centric Show