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HW Henrik Werdelin Henrik Werdelin Entrepreneur and startup studio founder who cofounded BARK and Prehype, the studio behind companies including Ro and Audos.

“I really cannot think of a better time to bet on being an entrepreneur. I think it used to be that we thought if I got a job in a big company, I would be fine. I think what we've seen the last 10 years is that that is not the case… you have people, which my co-founder calls the unknowingly unemployed, the people that sit in a job, but that job might not even be there anymore, even though they're still there.”

Mostly Human with Laurie Segall · Tech Strategy & Big Tech · November 2026

“I really cannot think of a better time to bet on being an entrepreneur. I think it used to be that we thought if I got a job in a big company, I would be fine. I think what we've seen the last 10 years is that that is not the case… you have people, which my co-founder calls the unknowingly unemployed, the people that sit in a job, but that job might not even be there anymore, even though they're still there.” — Henrik Werdelin, Mostly Human with Laurie Segall

Context

Laurie Segall asked whether mass entrepreneurship is the future. Werdelin argues AI is eroding the safety of corporate jobs, and this answer gives the episode its title.

Transcript

Mostly Human with Laurie Segall Around 42:52 into the episode
Speaker 3

…do the work. And then we, in whatever form, are going to get some kind of money back from that. And I think we as humans are incredible and that we should use all our creativity and all our agency and agitation and whatever nervous energy and all the stuff that drives us to go out and do something.

Speaker 1

Is mass entrepreneurship the future?

Speaker 3

I think it is. I really cannot think of a better time to bet on being an entrepreneur. I think it used to be that we thought if I got a job in a big company, I would be fine. I think what we've seen the last 10 years, that that is not the case. I think you have all these people quitting for these other reasons. I think you have people which my co-founder call the unknowingly unemployed, the people that basically sit in a job, but that job might not even be there anymore, even though they're still there. And then I think there's all the stuff that AI is going to displace. Now, if you have agency, if you have the ability to connect with other humans, if you have the ability to tell a story and you have ability to go out and solve a problem with technology, which I think everybody has, I think those co-entrepreneurial attributes is something that is not going to go out of fashion.

Speaker 1

In five years, is founder going to be a mainstream job category almost like the way that a creator or a freelancer has become?

Speaker 3

I think so. And I think it's because, you know, like let's just take like applying, having somebody apply for a job. If you put up like a job posting for an internship, you would get, I would imagine, hundreds, if not thousands of applications. And I bet you most of them are going to be written…

Speaker 1

You know, it is so interesting to see you build this because, how do I say this in a nice way? Like it's not sexy, you know? It isn't flashy. It isn't, oh, we're going to help. This isn't the billion dollar story. This might not even be the million dollar story. You want it to be the million dollar…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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