Overview

Sputnik Intelligence indexes newsletters, podcasts and blogs. We transcribe the podcasts and read the newsletters, then make all of it searchable.

These are places where named people with real audiences talk to other people. Most monitoring tools only watch a publication if you already gave them its URL. Podcasts are audio and newsletters arrive by email, so neither is easy for software to search. We handle both.

What is in it

Tens of thousands of publications, and their posts. A post is one newsletter issue, one podcast episode, or one blog post. Podcast episodes are transcribed, and we identify who is speaking.

We add publications deliberately and remove ones that turn out to be reposted wire copy or SEO filler. Sources covers what we index and how we describe it.

What you can do

• Search. Find every mention of a brand, person or topic across the corpus.
• Read. Get a podcast episode as text, with speaker names.
• Watch. Set up alerts that tell you when something new matches.
• Group. Build collections of publications, and search inside them.
• Look up. Find people, publications, topics and sponsors.

Who uses it

• PR and comms teams prove coverage and find out fast when a pitch lands.
• Brand and marketing teams track what is said about them and their competitors.
• Sales teams get told when a prospect's exec appears on a podcast.
• Product and strategy teams follow what their market is talking about.
• Investors watch their portfolio and spot early signal.

How to reach it

MCP is the main way. You connect Claude or another AI agent, and it does the searching and reading for you. This is how most customers use Sputnik. Start with Quickstart.

The web app lets you search, browse and manage alerts yourself.

The REST API and the CLI are for your own code. Everything the app and MCP can do is available there too.

Need something these docs do not cover?

Email peter@helpfulintelligence.co. You will get a reply from a person.