Sponsors

A sponsor is a brand read out on a post. "This episode is brought to you by Acme." We extract these from transcripts and newsletter text.

Use them to see where a competitor is spending, and which publications take advertising in your category.

Finding a sponsor

# The most-heard sponsors of the last 90 days
curl ... "https://sputnikintelligence.com/api/v1/sponsors"

# Search by brand name
curl ... "https://sputnikintelligence.com/api/v1/sponsors?q=eight+sleep"

With no q you get recent sponsors. With a q you get all-time matches for that name, matched without regard to case.

What a sponsor detail gives you

curl ... "https://sputnikintelligence.com/api/v1/sponsors/<slug>"

The publications the brand has been heard on, with the most appearances first, capped at 100. sources_count tells you the real number when the list is capped.

For the posts that read it out:

/api/v1/posts?sponsor=<slug>

These are ads that ran

Most podcast advertising is inserted programmatically by the hosting platform. The show does not sell it and often does not know about it. A physics channel's transcript can read out an ad that a streaming platform placed.

So read this data as "this ad was heard on this show". A sponsor appearing on a publication does not mean the publication signed a deal with that brand.

Capped, not paged

This index returns at most 100 rows. next_cursor is always null, and passing cursor gives you an error. Narrow with q instead.

limit works up to 100. When the cap is hit, total comes back null to tell you there were more.

Names and slugs

Sponsor names keep the brand's own capitalisation. The slug is the key. Read the name for display and pass the slug back.