Kieran and Kipp were discussing a classic direct-mail copywriting book and how much of marketing rests on psychology and writing. Kieran turns to the effect of AI on marketers, and goes on to say he is avoiding it even for research.
…they should do. And he says, Tell people you're going bankrupt and you have a great deal because of it. And it saved the business. And so, that's the opposite example of like where you're like overtly to the point and truthful. Like, we're going bankrupt unless we sell all this stuff at a discount.
…have a really great deal for you. And we care about our customers, even though we're going bankrupt. It's the perspective and the framing of the truth that we're actually talking about, right? And I think in a lot of the books that we have been reading, I think that's a common thread across them.
Yeah. Yeah. You know, it's kind of interesting how much of marketing is anchored in human psychology and writing. Yes. And one of the things that I continue to tell the kind of young generation of marketers today who are going to, for the most part, not have a world where they did not have AI to help them do a bunch of work is please, please, please do not forget how to write. I'm starting to come to the conclusion that like the best way to grow an audience and to create great content is to use no AI at all. Not even for ideation, not even for
the other end, folks. I'm going to go back, baby.
Now, research, but even research. You know, research, because everyone ends up in the same spot, right? You prompt AI differently, you ask it different things, but for the most part, you're probably going to get similar ideas as everyone else, similar research as everyone else. So I think the way I…
That's a clothing brand. That is like the Aussie surfing clothing brand. That's a fun one. I had a