CK

Chris Koerner

Things Chris Says on Podcasts

Runs Cofounders, a holding company built around buying and launching small businesses, after starting and selling several companies across different industries. Covers ideas like rank-and-rent websites, local lead generation, revenue-share deals, and niche businesses such as concrete coatings and temporary fencing. Hosts and writes The Koerner Office, publishing several episodes a week plus a companion newsletter, and has guested on My First Million and Marketing Against The Grain to talk through outbound sales tactics and why local businesses often buy ads they don't expect to bring in customers.

Where to Find Them

Chris Koerner hosts and writes The Koerner Office - Business Ideas and Deep Dives with Chris Koerner , writes The Koerner Office , hosts Build With AI and writes Action Academy | Millionaire Mentorship For Your Life & Business . They have also been a guest on My First Million (3 times) , The Startup Ideas Podcast (2 times) , BigDeal , The Intrinsic Value Podcast - The Investor’s Podcast Network , Marketing Against The Grain and Acquiring Minds .

Recently: “$250K/Month Renting Out Things He Doesn't Own - Ep. #340” on The Koerner Office - Business Ideas and Deep Dives with Chris Koerner (October 2026); “How to Get $500,000 at 0% Interest” on The Koerner Office (October 2026); “How to Get $500,000 at 0% Interest” on The Koerner Office (October 2026); “I Judged 10 Businesses Live. One Makes $68K/Month - Ep. #339” on The Koerner Office - Business Ideas and Deep Dives with Chris Koerner (September 2026); “He Made $27K Last Month Connecting Contractors - Ep. #338” on The Koerner Office - Business Ideas and Deep Dives with Chris Koerner (September 2026); “How to Get Paid $1,000 Per Article in the Age of AI” on The Koerner Office (September 2026).

What They Said

“Everyone else is knocking on the front door and they're like, look at the no soliciting sign.” — Chris Koerner, The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

Chris Koerner was contrasting cold outbound sales pitches with an approach that gives something free first and earns trust before ever asking for money. His point: cold pitching runs straight into resistance that a warmer approach can walk around entirely.

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner · 2026-08-18 Permalink → Listen →
The Koerner Office - Business Ideas and Deep Dives with Chris Koerner Around 26:16 into the episode
Chris Koerner

of people doing that.

Rachel Smith

Exactly. You're

Chris Koerner

just saying that the difference between us is we just take a different, we take a back door. Everyone else is knocking on the front door and they're like, look at the no soliciting sign.

Rachel Smith

Right. You're like,

Chris Koerner

what about your side door? Also, I'm coming through the side door and I'm bringing in six cookies.

Rachel Smith

Yes.

Speaker names from our own diarization · position estimated from where the line sits in the episode
“It's funny with local business owners, oftentimes their billboard or their ad, they don't even really expect or hope it brings in business. It's just kind of a flex.” — Chris Koerner, The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

Chris Koerner was discussing why local business owners so readily agree to host free advertising placements from small operators. His point was that a lot of local business advertising is bought for status among peers, not for measurable return.

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner · 2026-08-18 Permalink → Listen →
The Koerner Office - Business Ideas and Deep Dives with Chris Koerner Around 13:28 into the episode
Chris Koerner

know, or do you ever have sleepless nights about your business? Yes. When was the last time you had a sleepless night? Like, you got to like really remove the thought process from them because they're not going to be creative enough to answer it.

Rachel Smith

Exactly. And we usually kind of start off by saying, is there anyone you don't want on the board? And they're like, no. And then we just kind of make a joke. Oh, I don't know if you have an ex-spouse or a cousin that you hate that has a business. And then they kind of just laugh. Yeah. And they go, well, is there anyone you do want on this board? Is there a realtor that comes and eats lunch here every single week that you want to make sure they get a fair shot at being on here? And then just start to walk them through that process.

Chris Koerner

It's funny with local business owners, oftentimes their billboard or their ad, they don't even really expect or hope it brings in business. It's just kind of a flex. Exactly.

Rachel Smith

Like a realtor's

Chris Koerner

face on a bench. It's like, yeah.

Rachel Smith

Right. My

Speaker names from our own diarization · position estimated from where the line sits in the episode

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