August 2026

“Everyone else is knocking on the front door and they're like, look at the no soliciting sign.” — Chris Koerner, The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

Chris Koerner was contrasting cold outbound sales pitches with an approach that gives something free first and earns trust before ever asking for money. His point: cold pitching runs straight into resistance that a warmer approach can walk around entirely.

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner · 2026-08-18 Listen to the episode → More from Chris Koerner →

Transcript

The Koerner Office - Business Ideas and Deep Dives with Chris Koerner Around 26:16 into the episode
Chris Koerner

of people doing that.

Rachel Smith

Exactly. You're

Chris Koerner

just saying that the difference between us is we just take a different, we take a back door. Everyone else is knocking on the front door and they're like, look at the no soliciting sign.

Rachel Smith

Right. You're like,

Chris Koerner

what about your side door? Also, I'm coming through the side door and I'm bringing in six cookies.

Rachel Smith

Yes.

Speaker names from our own diarization · position estimated from where the line sits in the episode

More from The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

“It's funny with local business owners, oftentimes their billboard or their ad, they don't even really expect or hope it brings in business. It's just kind of a flex.” — Chris Koerner, The Koerner Office - Business Ideas and Deep Dives with Chris Koerner