“One of the things that I continue to tell the young generation of marketers today, who are going to, for the most part, not have a world where they did not have AI to help them do a bunch of work, is please, please, please do not forget how to write. I'm starting to come to the conclusion that the best way to grow an audience and to create great content is to use no AI at all.”

…they should do. And he says, Tell people you're going bankrupt and you have a great deal because of it. And it saved the business. And so, that's the opposite example of like where you're like overtly to the point and truthful. Like, we're going bankrupt unless we sell all this stuff at a discount.

…have a really great deal for you. And we care about our customers, even though we're going bankrupt. It's the perspective and the framing of the truth that we're actually talking about, right? And I think in a lot of the books that we have been reading, I think that's a common thread across them.

the other end, folks. I'm going to go back, baby.

Now, research, but even research. You know, research, because everyone ends up in the same spot, right? You prompt AI differently, you ask it different things, but for the most part, you're probably going to get similar ideas as everyone else, similar research as everyone else. So I think the way I…

That's a clothing brand. That is like the Aussie surfing clothing brand. That's a fun one. I had a