Ressa on the business of news, which she calls a market failure. She says zero-click search cut referral traffic to news sites in the Philippines by 85%, and that Rappler survived by spinning out a tech and data business that now earns about 40% of its revenue.
Yeah. So I think Rappler, well, let me first talk about our own experiences. We survived our state dictator. We survived barely. And it happens. The fear is real. So I empathize. I'm Filipino and I'm American. Imagine going through this twice in a decade, right? Can you tell everyone
in one sentence what Rappler is for the folks who don't know?
…messaging that's attacking us, and here are the networks that are spreading it. When we did that, that allowed us to maintain, it now contributes roughly 40% of our revenues because the advertising model is dead, essentially. So, what doesn't kill you does make you stronger, right? Embrace your fear and create. I think this is part of what we've been saying all day. But having said that, folks, 53% of the traffic on the internet today is non-human. There's so much of the AI companies that have gotten money. So, what do they do? They scrape. When they scrape Rappler or any other news group, your server costs go up. So, I'm literally paying for someone else to steal our content, and they're doing it. Anyway, I'm just saying that support your journalists before it's too late.
Yeah. Amen. So, we only have about three minutes. Oh, my God. Should we do the UN question or?
Go for it.
All right, okay, great. So, you also lead efforts at the UN to create AI safety guidelines. Say a little bit about that and say, you know, usually Silicon Valley is a fairly skeptical environment about the UN. Say, you know, kind of how and why we should get behind it.
