Gallo spent two years studying communicators from Obama to MrBeast and was asked what a historic presidential address and a viral video have in common. He answers by rejecting the assumption behind the question — that the audience itself has been remade. The claim is narrower than the usual attention-span talk: the tools of communication changed, the 350,000-year-old brain did not.
…about this person? Why should I care about the content? So, for example, in this podcast, you should care because what Matt and I are going to discuss will help you build the career that you dreamed of and thrive in the age of AI. So listen up because we're going to give you a lot of good tips.
…explore a multitude of communicators. The list is large and they're very different from Barack Obama to Mr. Beast. Is there a common denominator between a historic presidential address, let's say, and a highly engaged viral YouTube video? And if there is, what is it and why should we care about it?
The one big lesson that I learned from two years of doing the research on viral voices is something that I think everybody needs to understand. And that is that the tools of communication have changed. The human brain has not. So now you're talking about the human brain, which is a 350,000 year construction project. TikTok has not been around long enough to rewire our brains, but there are patterns. If you look at patterns, they're very similar, which was the cool thing about the people I interviewed. You mentioned Barack Obama and Mr. Beast. Okay, what are the similarities? Both are storytellers, different types of stories, different audiences, different platforms, but they are both skilled at weaving together a narrative that makes you want to be a part of the story. I interviewed Barack…
The fact that we are communicating through different tools, different techniques, we're still communicating with the same old brain we've had. And so those lessons learned in the past apply today. And I appreciate you delineating many of them. And I love this idea of communication having a…
The hook, the analogy, the context. Hook is important, especially now more than ever, because of social media. So it is important to, what they say, stop the scroll. If you're doing a podcast, if you're doing any type of social media, you've got to stop people from just scrolling and moving on…
Absolutely. So you've given us the hack, hook, analogy, and contents. H-A-C- And what I want everybody who's listening and watching to recognize is what Carmine did is as he went through that he gave you the information he said what it was the hook the analogy explained what it was and then gave a…