SF Startups For the Rest of Us

Podcast

Startups For the Rest of Us

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

Website ↗ Last published 3 November 2026 346 posts collected by Sputnik

Said on Startups For the Rest of Us

“The price determines the market that you're in. … The middle market before looked at you and said, '$10 product, that can't possibly be good enough for us.' … But now that it's $50, $100, or $500, now that company goes, 'right, that's what I would expect for the kind of software that would have the quality and support that we need.' They weren't even considering you before.” — Jason Cohen, Startups For the Rest of Us
Jason Cohen · 3 Nov 2026 Listen →
“Since AI has come out, the number of words translated and transcribed in this world has gone up what, 10X, 50X… So the activity itself, the volume of transcription and translation has gone up. But if you were building software for translation agencies, transcription agencies, you're done. There's no market there anymore.” — Rob Walling, Startups For the Rest of Us
Rob Walling · 20 Oct 2026 Listen →
“It's the first time in at least 10 or 15 years that leadership really matters in companies large and small. For the longest time, once you got to a certain size and you had a SaaS and you had this retention, you couldn't really screw it up all that badly… You really can. And people will for sure.” — Einar Vollset, Startups For the Rest of Us
Einar Vollset · 20 Oct 2026 Listen →
“A lot of B2B SaaS is: I have a tool, I'm selling that to a business owner, and that business hires somebody to click on my tool in order to have some outcome happen… Somebody is going to come along and say, you don't have to click on this thing anymore, we're just going to sell you the outcome. If you think that's likely to happen in the next year or two, you should be the one to do that.” — Einar Vollset, Startups For the Rest of Us
Einar Vollset · 20 Oct 2026 Listen →

Hosts

Startups For the Rest of Us is hosted by Rob Walling , Derrick Reimer , Einar Vollset , Tracy Osborn and Mike Taber .

Recent Episodes

  1. 3 Nov 2026

    Episode 857 | Finding Hidden Multipliers in Your Business (with Jason Cohen)

    With Jason Cohen

  2. 27 Oct 2026

    Episode 856 | Key Learnings from MicroConf Europe 2026

  3. 20 Oct 2026

    Episode 855 | The Eight SaaS Moats that Still Work in the Age of AI

  4. 13 Oct 2026

    Episode 854 | How to Find Startup Ideas (Sneak Peek Chapter from My New Book)

  5. 6 Oct 2026

    Episode 853 | How to Become the SaaS That AI Recommends

    With Ross Hudgens

  6. 29 Sep 2026

    Episode 852 | Getting Big Name Customer Case Studies and More Listener Questions (with Ruben Gamez)

    With Ruben Gamez

  7. 22 Sep 2026

    Episode 851 | The Messy Middle of a SaaS Pivot

    With Nathan Tyler

  8. 15 Sep 2026

    Episode 850 | How Not to Screw Up When Hiring Your first Developer and More Listener Questions (with Derrick Reimer)

  9. 8 Sep 2026

    Episode 849 | Legal Threats, AI as Platform Risk, Building Confidence, and More Listener Questions (Rob Solo)

    With Kyle Schmidt and Keith Shields

  10. 1 Sep 2026

    Episode 848 | What Liquid Death Can Teach Us About B2B SaaS (Rob Solo)

  11. 25 Aug 2026

    Episode 847 | What Second Time Founders Do Differently, Pricing AI Agents, and More Listener Questions (Rob Solo)

  12. 18 Aug 2026

    Episode 846 | Snail Mail, Cold Calling, Regulating Your Nervous System, and More Listener Questions (Rob Solo)

Guests

Ruben Gamez (11 episodes), Colleen Schnettler (9 episodes), Tony Chan (8 episodes), Sherry Walling (7 episodes), Craig Hewitt (7 episodes), Harris Kenny (6 episodes), Keith Shields (4 episodes), Asia Orangio (3 episodes), Courtland Allen (3 episodes), Jordan Gal (3 episodes), Justin Vincent (2 episodes), Laura Roeder (2 episodes), and 106 more.