Ba Build a Better Agency Podcast

Podcast

Build a Better Agency Podcast

Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.

Website ↗ Last published 1 November 2026 311 posts collected by Sputnik

Said on Build a Better Agency Podcast

“The way to be enduring and different is to start with the market and look inwards from there, instead of starting with you and trying to pitch yourself to a market. The formula is context plus missing plus innovation equals a new category you can create. Context is what is changing around your target audience. Missing is what problem that creates, or what new way it opens up to solve an old problem. Then the innovation is what fixes that missing thing. Very few companies, agencies, anybody, start with that conversation. They start with who we are.” — Kevin Maney, Build a Better Agency Podcast
Kevin Maney · 1 Nov 2026 Listen →
“The reason it's a trap is that it's an argument you have to constantly have. You're not implanting yourself in people's minds as the go-to. They're comparing you to other agencies, and you have to constantly make that argument. There are millions of companies that ride on that better argument and make a perfectly good business and living, but you're not going to be a breakout, enduring success by constantly making that argument.” — Kevin Maney, Build a Better Agency Podcast
Kevin Maney · 1 Nov 2026 Listen →
“But right now, if every new AI idea is coming to your table and your first question is like, what's the ROI on this? You are shutting your team down. You need to instead get them bought in the momentum.” — Rachel Woods, Build a Better Agency Podcast
Rachel Woods · 25 Oct 2026 Listen →
“You should really, as a business, only need one AI tool. And it doesn't really matter which one. … If you zoom out, you know, three to six months, they all have all of the same features all the time. … My hot take is that you should go choose the tool that is most comfortable and common by the most people inside your company, not the most advanced.” — Rachel Woods, Build a Better Agency Podcast
Rachel Woods · 25 Oct 2026 Listen →
“As agency owners, I think we're fixers… And we've made a career where we get paid to fix other people's… And doesn't mean that we're always so good at fixing our own problems… So everything that has plagued you throughout your life that's held you back as an individual is going to show up in your business as well.” — Stacy Jones, Build a Better Agency Podcast
Stacy Jones · 18 Oct 2026 Listen →

Recent Episodes

  1. 1 Nov 2026

    Episode 578 Category Design for Agency Differentiation with Kevin Maney

    With Kevin Maney

  2. 25 Oct 2026

    Episode 577 Building an AI Operations Team with Rachel Woods

    With Rachel Woods

  3. 18 Oct 2026

    Episode 576 Lessons in Agency Leadership with Stacy Jones

    With Stacy Jones

  4. 11 Oct 2026

    Episode 575 A Framework for Vetting a Business Partner with Drew McLellan

  5. 4 Oct 2026

    Episode 574 The Power of Differentiation and Agency Growth with Barry LaBov

    With Barry LaBov

  6. 27 Sep 2026

    Episode 573 Mastering Leadership Credibility with Steve Farber

    With Steve Farber

  7. 20 Sep 2026

    Ep 572: Operational Efficiency in the AI Era with Michael Greenberg

    With Michael Greenberg

  8. 13 Sep 2026

    Episode 571 Build Winning Teams Through Agency Leadership with Lucy Stratton

    With Lucy Stratton

  9. 6 Sep 2026

    Episode 570 Nine Non-negotiables When Considering A Partnership with Drew McLellan

  10. 30 Aug 2026

    Episode 569 Why Human Insight Still Beats AI Profiles with Laurence Metrick

    With Laurence Metrick

  11. 23 Aug 2026

    Episode 568 Leading with Creativity and Bravery with Todd Henry

    With Todd Henry

  12. 16 Aug 2026

    Episode 567 AI Commercialization Strategies for Agencies with Shawn Yeager

    With Shawn Yeager

Guests

Susan Baier (3 episodes), Sharon Toerek (2 episodes), Tom Webster (2 episodes), Danyel McLellan (2 episodes), Susan Quinn (2 episodes), Tom Schwab (2 episodes), Henry DeVries (2 episodes), Dan Englander , Michael Palma , Tyler Samani-Sprunk , Jim Sterne , Laura Lopuch , and 86 more.