“But right now, if every new AI idea is coming to your table and your first question is like, what's the ROI on this? You are shutting your team down. You need to instead get them bought in the momentum.”

But in an agency, I mean, sometimes that can be hard to find, right? Because you have packed calendars. But that's one of our programs is we run a launch program that takes 15 hours for people to get from there to there. But the best next thing you can do is get everybody on your team to be able to take something in their work and structure it as a process that they can hand off to AI where they actually now feel like they're building up kind of the operating rhythm. You need momentum because that momentum, everybody now feeling like, oh, okay, I kind of get this. I get where we're going. I'm bought in. That then helps you now pick the high ROI projects and focus the energy and effort to then work on the harder stuff. But right now, if every new AI idea is coming to your table and your first question is like, what's the ROI on this? You are shutting your team down. You need to instead get them bought in the momentum. Get