“You should really, as a business, only need one AI tool. And it doesn't really matter which one. … If you zoom out, you know, three to six months, they all have all of the same features all the time. … My hot take is that you should go choose the tool that is most comfortable and common by the most people inside your company, not the most advanced.”
Build a Better Agency Podcast · Agency Business · October 2026
Asked whether it matters which AI assistant an agency standardizes on, Woods says it doesn't. Her point is that putting the whole team on one tool gives everyone a shared language and stops the time lost to switching.
Transcript
Yeah.
…and rent the tech. Does it matter which of these tools an agency sort of locks into? And typically, when you go in and help an agency, are they mostly in one space, whatever, whichever one it may be, depending on their ecosystem? Or do you have them doing things in all kinds of different tools?
…shared language and people can start feeling like this is a team sport instead of like, oh, you're using Grockbot. Should I be switching over and wasting time learning Grockbot? Or maybe I just, they just mentally, you know, thinking about switching over, right? So you're wasting time with being spread out across tools. If you have to pick and you're kind of torn between like which tools to use, my hot take is that you should go choose the tool that is most comfortable and common by the most people inside your company, not the most advanced.
Okay.
And I know that's going to make you feel like, you know, especially if you're using it. At your point,
they're all advancing. Well, first of all, every freaking day they're launching a new version.
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