“When there's a new opportunity in the market, the first one, two, three players at max, once they become established, everyone else dies out. There's no market there. You can be cheaper, faster, better, whatever. You don't have the momentum. You don't have the market. You don't have the awareness. You don't have the scale.”

So it's fine. It's fine. We'll get into that. But what I'm trying to say is people have the perception of like, oh, I see that there's money here. People want to use this product. We're better, faster, cheaper, whatever variation you want. But they don't actually understand that when there's a new opportunity in the market, the first one, two, three players at max, once they become established, everyone else dies out. Like there's no market there. You can be cheaper, faster, better, whatever. You don't have the momentum. You don't have the market. You don't have the awareness. You don't have the scale. You don't have any of those things. And then those companies that become the winners there then start going horizontal and then doing other things, right? You'll see them do like PowerPoint type presentations. They would do all the like these companies are different things, but it basically none of those exist, right? So