“With everyone shipping so much volume on X, LinkedIn, Instagram, YouTube, there's so much noise. If you actually focus more on the quality and less on the quantity, and less on building all these crazy automations and hitting volume for volume's sake, it gets so easy to cut through the noise. We started a YouTube channel three months ago and five videos in we had millions of views. You don't need three videos a week.”

most bullish people on AI that I know, Matt, who is now at Victor, our X Setup Growth, he has the most automations I've ever seen in the whole wide world. But even then, like that last 10% that's the most important always has a human on the endpoint because you can't sacrifice as a brand having something blow up because you had something screw up or come out wrong or whatever. And yeah, I think with everyone, I think with everyone also just shipping so much volume and like whether it be on X, on LinkedIn, on Instagram, on YouTube, like you're able now to make videos with Claude. You're able to have the edit them. You're able to make, what's it called? Able to make like a doppelganger of yourself with AI and all these different things and get content out faster and have these automations for tweets and have it like post news articles and whatever and retweet it in whatever way. There's so much noise, like you're saying, that if you actually focus more on the quality and less on the quantity and less on building all these crazy automations and hitting volume for just hitting volume's sake, it gets so easy to cut through the noise. And like if you actually have real value, you package it well and you…