“We went down this compostable packaging route, which has probably cost us, I'm going to say, between a million and two million pounds. We could have put up a wind turbine with that, that would have made us completely self-sufficient with green energy on the farm. … Being driven by customer perception is not always good enough.”

moved, God, it must be six or seven years ago. I think after the Blue Planet came out or something, and there was a whole thing about marine pollution and plastics. And we already used about 15% of the amount of plastic the supermarket does per kilo of vegetable use. But we did take the decision to go to compostable packaging because all our customers were saying that this use of plastic was completely unacceptable. We are having to review that decision. We still haven't sort of finally. It's become compromised over the years. But mainly because, despite the fact we did our research and I think 85% of it looked like it was going to be composted, it's turned out it hasn't ended up like that. So you then, it's quite technical. I can go into it, James. I'd like

to understand this. You tried to do that. So

hypocrisy is you know that they're buying plastic in other supermarkets yeah and all they tell us

they want all UK stuff or a lot of customers does we do have a UK only box and it is doing reasonably well now I think it's it's actually it's done a lot better in the last few years I think it's maybe four percent of our sales it never got above one percent

uk only really uk