Scott Galloway Professor of marketing at NYU Stern and author of bestselling books including The Four and The Algebra of Wealth.

“Great CEOs. It's not about what they do. It's about what they don't do. And we keep talking about Apple. Look what Apple decided not to do, not to get into the AI race. Their stock is up more than any of the Mag 7 this year.”

Prof G Markets · Money & Markets · November 2026

Context

Galloway was arguing for discipline in picking a few priorities. He uses Apple, which stayed out of the AI spending race, as the example of winning by restraint.

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Transcript

Prof G Markets Around 1:02:51 into the episode

Speaker 2

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Ed Elson

…running for Senate. A lot of new blood, young blood running for Congress. I think that was the other takeaway from the mid-terms, which is everything that we've been calling for and complaining about finally we got what we wanted. Young people showed up and young people led the polls as well.

Scott Galloway

That was another very exciting thing here. Bill Al Syed, 42, beat Mike Rogers at 63. James Tallarico, 37, beat Kim Paxton, 63. Chris Pappas, 46, first openly gay senator elected, beat John Sununu, 62. It was definitely, I think America has been listening to people saying, okay, at some point, we need an electorate that looks, smells, and feels like America. A lot of doctors, a lot of women, more gay representation. We have never had in American history, there's only been three black governors. Now there's five sitting black governors. So the youth vote was incredible here. Hands down, the largest swing. If we go to sort of, you know, I've said that 2024 was about masculinity. Young men did not feel seen, and they felt that politics had become overly feminized. And then Trump came in with World Wrestling Federation, crypto, rockets, and said to young men, I see you. And I think over the last two years, there's been an evolution, a healthy evolution of masculinity, that it's about service, that it's about…

Ed Elson

He was fucking right. He's just

Scott Galloway

said that over and over, that the billionaire class is sucking all the oxygen out of the room. And that message has resonated with everyone, obviously, from AOC to Joe Rogan. So young men, I think they're a bellwether. They are all of a sudden, you are going to see a lot more programs focused on…

Ed Elson

Yeah, I mean, I think what I'm going to want to see from the Democrats is a focus on the wealth transfer from young people to old people. And one, I want to hear them take it seriously. I want them to acknowledge what's happened. I want them to be vocal about that and show us that they understand…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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