“I didn't come from the CPG space. I had literally no idea what I was doing. When we first launched, we priced our product wholesale at like $6.50. So that says a lot. Before that we were doing the events, and it's normal: we sell a drink for $13.”

Yeah, I mean, so many, like so many good and constructive feedback. And that's what I really like. I'd much rather someone tell me their honest thoughts than not say anything, you know? And so really just over time, you start to see patterns or you're like, okay, like we didn't get into this retailer because of this reason, you know? Okay, like mentally mark that or physically mark it. And kind of was just this progress of over time. I'm really, I didn't come from the CBG space. I had literally no idea what I was doing like at all. I think when we first launched, we price our product wholesale for like $6.50. So that says a lot. If you're like in this, you know. That's a little steep. It's steep. I just like, I didn't know because before we were doing the events and, you know, it's normal. We sell a drink for $13. That's super normal. We're in like clubs and bars and restaurants and things of that nature. That's