“It was too complicated to explain four different moods. With the CPG space it's so important to get your point across. You only have three seconds to sell it.”
The Startup CPG Podcast · Alternative Proteins · October 2026
Context
The founder is explaining why she dropped a four-flavor "mood" drink line, each with its own functional blend, for a single caffeine-free energy drink.
Transcript
because you get to see what the
brain of the designer is thinking and yeah it's nice to peek behind the curtain sometimes and not just see the final product in hand
for sure maybe i'm gonna share that like on socials like because before we just were gonna redo the mood beverages which you saw you know colored cans and all of that and i feel like the biggest thing that i always do is like listen to my gut my intuition we all have such crazy strong intuitions and it's just about tapping into it and so for me i just like felt so much in that moment like there's something more i don't know what it is but it's like what just what is it and then it's really hard too because you know owning this brand's like it's your baby you've like created this you know and especially like for us like i did the formulations the designs you know like just like all of the things i've been so hands-on like making sure that everything isn't necessarily perfect but just like choosing every little detail and so it was definitely a super huge shift for me to go away from my mood babies just focus on one i bet but it's the right call…
i think that's the biggest takeaway for me from our conversation is just putting it out there and now that you've drawn the comparison to these products being your babies i know so many people talk about this i have only ever made products for like people who have been following me on instagram or…
yeah because a lot of it too it's not about the product like yeah it is like maybe that's your inspiration but it's yourself when people are like take the bat on yourself that is literally what it is it could be in anything it's just believing in yourself and honestly being like so delusional…
wow i'm not gonna go making a cpg product anytime soon but if i was thinking about it this would be my motivational speech oh my god so i have to ask you we're coming up on time i have a big question i know the answer to it but i think it's fun for other people to know what does ocea mean where did…
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