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CT Clay Travis Clay Travis Sports and politics broadcaster and writer who covers college football, the SEC and national elections.

“If you just eat one sweet tart, it's great. You beat Alabama. If you really eat a bunch of sweet tarts, your tongue starts to bleed, and inevitably you question why you ever bought the sweet tarts in the first place. That, to me, is Josh Heupel.”

The Clay Travis and Buck Sexton Show · US Politics · October 2026

“If you just eat one sweet tart, it's great. You beat Alabama. If you really eat a bunch of sweet tarts, your tongue starts to bleed, and inevitably you question why you ever bought the sweet tarts in the first place. That, to me, is Josh Heupel.” — Clay Travis, The Clay Travis and Buck Sexton Show

Context

In a Halloween game, Clay matches college football coaches to candies on the fly. Here he assigns Tennessee's coach to Sweet Tarts: a little is great, too much hurts.

Transcript

The Clay Travis and Buck Sexton Show Around 01:10 into the episode
Clay Travis

…football coach, and I am going to have to identify what candy to me that this coach actually represents. Here we go with the very first coach. Steve Sarkeesian. Oh, sorry. You're going to tell me who you think they are. So he's going to tell you who they, he thinks they are. I've got the list.

Speaker 2

Okay.

Clay Travis

…you flash up who Josh Heupel is, I would say that Josh Heupel is sweet tarts. And let me explain why to me, Josh Heupel, Tennessee football coach is sweet tarts. When I was a kid, I would get sweet tarts, go to the movie theater. The problem with sweet tarts is if you lick them, if you use your tongue graphic aggressively on them, your tongue starts to bleed. I would argue that Josh Heupel, if you just eat one sweet tart, it's great. You beat Alabama. If you really eat a bunch of sweet tarts, your tongue starts to bleed, and inevitably you question why you ever bought the sweet tarts in the first place. That, to me, is Josh Heupel. You would say who? Red Hots. All right, I see it. Will Stein. So Will Stein is so young. They have this new candy. I think it's new. And it's like... nerds mixed with gummy bears. Have you guys seen this? I'm not sure what that's actually called, but it's so new. I'm like, oh, this is pretty good. Oh, wow. We had the exact same one. All right. So nerd clusters. That's I think that's what it's…

Speaker 3

Have some sort of advantage, which, by the way, sports is not fair in any sort of way whatsoever.

Clay Travis

Ever, right? It's just like, yeah, I say that. It's like, it's not meant to be fair. Yeah.

Speaker 2

I'm like, what's fair?

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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