“Do not trust your emotions. As a matter of fact, go the opposite on when to sell or not sell… Oh my gosh, business is awesome, let's hold on and ride this out. Oh, wait, things are wobbly. We should sell. The opposite. Acquirers are smart. When you're jamming and it's so bright outside, you got to wear shades, that's when you hire a banker… when things are shaky, the acquirer figures it out really fast.”

Welcome back. Question number four comes from AXNR0 on Instagram. How do you decide when it's the right time to sell a company or a business? I have some thoughts here. Go ahead, David. I think

you should go first because you sold businesses.

So I would say to the degree that, I mean, there's obviously a ton of entrepreneurs that listen to both my podcasts all over the world to the degree that I have any influence on this. I'm kind of like anti-start scale sell. Yep. I think. I think podcasting is my life's work. I've been doing it for…

it costs you money. Well, that's being an entrepreneur. You write a check at the end of the month.

Yes. My savings went down every month. And I was like, no, I just believe I'll figure out the business model. And things will turn out. It took me five and a half years to do that. So what I would say is like, there's countless examples of people selling and they're very happy. It sounds like in…