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BE Blair Enns Blair Enns Founder of Win Without Pitching, a sales training firm for creative and expert-advice businesses.

“I'm overwhelmed with solicitations, email and social media, LinkedIn. Those channels are dead to me as a way of hiring somebody. I no longer respond to unsolicited inquiries, electronic inquiries, unless somebody can prove that they really, really truly know me. Like, I've read your book, I've been following your podcast, and these very specific observations that clearly aren't AI.”

2Bobs—with David C. Baker and Blair Enns · Agency Business · November 2026

“I'm overwhelmed with solicitations, email and social media, LinkedIn. Those channels are dead to me as a way of hiring somebody. I no longer respond to unsolicited inquiries, electronic inquiries, unless somebody can prove that they really, really truly know me. Like, I've read your book, I've been following your podcast, and these very specific observations that clearly aren't AI.” — Blair Enns, 2Bobs—with David C. Baker and Blair Enns

Context

Blair was telling the story behind his essay 'Demand Is the New Supply'. He says a referral from someone you trust is now one of the few channels that still cuts through AI-generated outreach.

Transcript

2Bobs—with David C. Baker and Blair Enns Around 07:04 into the episode
Blair Enns

AI episode yet, but it's steeped in AI. I would assume our listeners just accept that, like I said in a recent episode, it's the water we're swimming in now. So we're not going to not talk about it.

David C. Baker

…it bypassed all the public sort of channels. Talk about that and why that was different and sort of what it was Prompted in your mind about the difference between this approach, demand is new supply, and supply is new demand, how it sparked the thinking around individual relationships and trust.

Blair Enns

Yeah. So, at about the time, I'm just like sick to death with the crap that's in my inbox. And I'm thinking, well, maybe I'll just make a policy about as a matter of policy, I will no longer reply to unsolicited emails. I'm thinking about that. Then I get a text from our mutual friend and he says, Hey, somebody else that's very close to him that I also have a relationship with. He said, I'm helping this person who's a family member launch this new business, really highly specialized. It's so highly specialized that it's basically podcast booking appearances for a very specific type of professional in very specific situations. And he said, Do you have any clients that match that description? And I thought about it, I said, Well, I can think of two off the top of my head. I'm happy to introduce you. So I sent email introductions to both of those people. And it dawned on me. I'm overwhelmed with solicitations, email and social media, LinkedIn. Those channels are dead to me as a way of hiring somebody. I no longer respond to unsolicited inquiries, electronic inquiries, unless somebody can prove deep knowledge of me. Unless somebody can prove that they really, really…

David C. Baker

So I have a question about this. Yeah. You went on in the article to talk about the professionalization of influencers. And he and I both have rolled our eyes at traditional influencers, right? I can't stop laughing just thinking about it. But you're saying this is a different angle on influencer.…

Blair Enns

Are you saying me, myself, or the listener?

David C. Baker

So this person that you contacted on behalf of your friend, these two people, they gave it the time of day because they trusted you. But if all you did as a business was connect people, would they then think about you differently? In other words, you didn't make any money by referring these two…

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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