“You make your thinking public. You and I both agree that we have to think through our fingers. So you do your thinking through writing. You publish that writing. That's how you earn trust. And as soon as you have AI doing that writing, then that's an admission that you're never going to get to that place. Because the output is a proxy for what's going on inside us in our brains. And as soon as you start faking that by using something else to help create the output, you're not going to build trust with anybody.”

RVs, sniper rifles, and cameras.

…to hear about. And I have never seen anybody else do that. I thought that was really fascinating. Then there's others that are sponsored, but then every once in a while, he just says, hey, this is something I've just seen. They're not paying me. I just think you all really ought to look into this.

True of many of our

episodes. You and I have not been. Like you've said, and I say this in this piece, I've long disdained influencers and influencer culture, but now I understand. I still have a huge disdain for the get-rich quick people, all that stuff. But I have my trusted sources I go to on all topics. And those…

regret that question so much. So let me wrap this up by asking you a question. So I'm listening to this and I'm buying it and I want to be somebody that earns people's trust. How do you earn trust? You're running an agency. You're a principal. How do you get that? It doesn't happen quickly…