Nathan Barry Founder and CEO of Kit (formerly ConvertKit), an email marketing platform built for creators.

“I was always trying to come up with original content over and over again. What is something that I could say that I have not said before? And that's entirely the wrong lens.”

The Nathan Barry Show · Bootstrapped & Indie SaaS · November 2026

Context

The two are talking about mining your own back catalog for new posts. Nathan describes his team building a library of everything he has published, and says the realization was that repeating your best stories is what audiences actually want.

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Transcript

The Nathan Barry Show Around 39:37 into the episode

Nathan Barry

…they all use this tactic or technique. And it's not brand new content you have to make. Right. You can mine it. And that's the other thing that AI is really good for. It is. It's saying, okay, here's the type of thing that I want to put out. You know, help me repackage still an original work. Yeah.

Chenell Basilio

Or even just like listening back to my own podcast episodes. I'm like, oh, yeah, I totally forgot they said that.

Nathan Barry

Something that Carol and my team has been working on a lot is a library and notion of everything that I've ever put out on the internet. And then all of my flagship ideas and we're pulling all that together, which ones have illustrations, which ones should have illustrations. And then mining every time I go as a guest on another podcast, what are the best ideas and stories? Have we told those stories before? And it's very, very powerful. Because another thing that I realized, I was always trying to come up with original content over and over again. What is something that I could say that I have not said before? And that's entirely the wrong lens.

Chenell Basilio

Yes.

Nathan Barry

Like I remember listening to Jason Freed from Basecamp. He's someone that I've really, really admired and learned a ton from. And if you listen to him on 10 podcasts, you're probably going to hear 80% the same content. Yeah.

Chenell Basilio

Right.

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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