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JS Jonathan Shedler Jonathan Shedler Psychologist | Author | Professor.

“Things are being way, way, way oversold. Most of what's being oversold has very little to do with what I would consider legitimate psychotherapy. There's therapy culture, which really comes from pop culture and internet influencer culture, and there's legitimate psychotherapy. Most of what's being promoted in the culture now as therapy is social media, pop, insta-therapy.”

Prof G Media · Tech Strategy & Big Tech · November 2026

“Things are being way, way, way oversold. Most of what's being oversold has very little to do with what I would consider legitimate psychotherapy. There's therapy culture, which really comes from pop culture and internet influencer culture, and there's legitimate psychotherapy. Most of what's being promoted in the culture now as therapy is social media, pop, insta-therapy.” — Jonathan Shedler, Prof G Media

Context

Scott Galloway asked where his critique of therapy as a cultural cure-all was right and where it was wrong. Jonathan Shedler, a clinical psychologist, agrees it is oversold, and separates online therapy culture from the real thing.

Transcript

Prof G Media
Jonathan Shedler

Great to be here.

Scott Galloway

So we wrote a piece arguing therapy has been oversold as a cultural cure-all. Where do you think we got that right and where did we get it wrong?

Jonathan Shedler

Good question. You got some right and some wrong. Things are being way, way, way oversold. 100% right about that. Most of what's being oversold has very, very little to do with what I would consider to be legitimate psychotherapy. So I'd like to make a distinction between therapy culture on the one hand, which really comes from pop culture and internet influence culture and legitimate psychotherapy. Most of what's being promoted in the culture now as therapy is, you know, is really social media, internet, pop, you know, insta therapy.

Speaker names come from our own diarization. The position is estimated from where the line sits in the episode.

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