“Apple does not get enough credit. They're constantly second-guessed: why don't you have a cheaper computer? Why aren't you in AI? They have more discipline around what not to do than any company of that size. They put one chip down on VR. I think they spent a billion dollars on it. Meta spent 60 on it. They are better at saying no. They pulled the plug on the car. … The only Mag 7 company that has not decided to play in traffic in the AI arms race is significantly outperforming the others who are in this AI arms race.”

…what they decide to do, it's what they decide not to do. Do they have the discipline to say, this is a great idea, it's a great market. It's not the right idea, the right market for us at this moment. And of the Mag 7, to this point, of the Mag 7, who has decided not to engage in the AI arms race.

Apple.

I think it's Apple.

Ding, ding, ding, ding. Apple has significantly outperformed the other six that are either the arms race or engaging in the arms race. And Apple does not get enough credit. They're constantly second-guessed. Why don't you have a cheaper computer? Why aren't you in AI? Why aren't you in search? They…

In any other world, I would be instinctively agreeing with you on this because I'm such a sucker for discipline, you know, risk management. But I still