“One of the things that made it work best for us is it was something people wanted to buy, not build. So that was an opportunity for us to be acquired as the air-quotes digital arm.”

yeah so it was a quick path and i think it had a lot to do with where seo was in the course of digital marketing and just how quickly it was becoming you know the silver bullet that was going to move your business um really one of the things that made it work best for us is it was something that people wanted to buy not build so that was an opportunity for us to be acquired as the air quotes digital arm even though there's much more to digital than that um you know the path was i wish it was incredibly structured that i could give you a framework but it wasn't it was figure out what our approach and methodology was for me it was figuring out how to explain seo to business owners in a way that made sense for them uh without making it too complex but also not dumbing it down too far because we wanted them to engage us and then it was figuring out how to scale sales and a lot of that had to do truly with word of mouth i wish it was like a big architected growth…