SG Scott Galloway Scott Galloway Professor of marketing at NYU Stern and author of bestselling books including The Four and The Algebra of Wealth.

“Amazon built the house. Apple's going to move in and charge rent. And Alexa is a cash register pretending to be a butler.”

Prof G Markets · Money & Markets · October 2026

“Amazon built the house. Apple's going to move in and charge rent. And Alexa is a cash register pretending to be a butler.” — Scott Galloway, Prof G Markets

Ed Elson asks Galloway whether he really thinks a smart home hub will work for Apple. This is his whole answer, closing a pitch that Apple is the most trusted company to put in people's homes.

Prof G Markets · 2026-10-05 Listen to the episode → More from Scott Galloway → More Money & Markets quotes →

Transcript

Prof G Markets Around 58:15 into the episode
Speaker 4

Hold on. Just our listeners need to qualify this. This is from a man whose business mentor is Pete from Madman. That guy was a great character. He was

Speaker 1

a great character. Well, have you made your smart home pitch? You really think this is going to do it for Apple?

Speaker 4

Amazon built the house. Apple's going to move in and charge rent. And Alexa is a cash register pretending to be a butler.

Speaker 3

Sorry. I'm having trouble. Shut the fuck up. Please try a little later.

Speaker 4

Daddy doesn't love you.

Speaker 1

This is taking the award for longest prediction in the history of this show. I'm

Speaker names from our own diarization · position estimated from where the line sits in the episode

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