MA Marketing Against The Grain

Podcast

Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Website ↗ Last published 3 November 2026 472 posts collected by Sputnik

Said on Marketing Against The Grain

“One of the things that I continue to tell the young generation of marketers today, who are going to, for the most part, not have a world where they did not have AI to help them do a bunch of work, is please, please, please do not forget how to write. I'm starting to come to the conclusion that the best way to grow an audience and to create great content is to use no AI at all.” — Kieran Flanagan, Marketing Against The Grain
Kieran Flanagan · 29 Oct 2026 Listen →
“Writing is kind of like flirting. So, if everyone is using the same pickup lines, then … even if you have like the most effective pickup line, it becomes boring. The second problem is writing is thinking, and you can tell if someone wrote about something and they never really experienced it, they didn't go through it.” — Ruben Hassid, Marketing Against The Grain
Ruben Hassid · 27 Oct 2026 Listen →
“For a long time, more visits meant more customers. That equation is now broken. … We saw an 80% drop in our traffic. We lost 140 million visits in a year. But we managed to increase our leads, our demand generation, by 20%.” — Kipp Bodnar, Marketing Against The Grain
Kipp Bodnar · 22 Sep 2026 Listen →

Hosts

Marketing Against The Grain is hosted by Kipp Bodnar and Kieran Flanagan .

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