“So many bootstrapper-type companies are scared to raise their prices on their existing customers, but you have to do that. It's just free money. And okay, if you raise your price 20% and 3% of your customers go out and vibe code their own replacement, you are still up a shit ton of money.”

I didn't technically say 100% wrong, but I do think that it is a good time to raise prices because you have a lot of cover from inflation. Everybody's raising their prices. QuickBooks has raised their prices twice this year. Salesforce just raised their prices. Microsoft just raised their price. Like lots of companies and software companies are raising their price. Mintlify apparently just raised their prices, right? Like, and we've talked about this on the show before. It's just a math problem. And so many, like so many sort of bootstrapper-type companies are scared to raise their prices on their existing customers, but you have to do that. It's like just free money. And okay, if you raise your price 20% and 3% of your customers go out and vibe code their own replacement, you are still up a shit ton of money. So that's fine. It's fine if that happens. So, and if you raise your price 20% and you lose 50% of your customers, I think there's something else going on there because very few industries are the customers that price sensitive. Obviously, exceptions, developers are…