“He came to me one day and he said, 'What CRM do we use?' And I said, 'Salesforce.' He said, 'Well, it's a tax on growth. Every time we add a seat in this company, we pay a subscription. That's a tax on growth. Do we really need Salesforce?'”

I used to talk about this. Like we used to compare it to a garden. You plant a garden. And in business, like nobody goes out to weed these gardens. And so weeds just grow. It's a garden being a process. And so weeds just grow up and nobody's back there with the weed whacker whacking them out. And every once in a while, an executive will say, Well, this is totally broken. Let's go back there with the weed walker and whack it out. But that happens like once every five years, 10 years. And so he wanted to, and he wanted to build a culture where we had the weed whacker out a lot. Like we were looking at the current process and questioning why we're doing it. And so like he, an example of that is he came to me one day and he said, What CRM do we use? And I said, Salesforce. He said, Well, it's a tax on growth. Every time we add a seat in this company, we pay a subscription. That's a tax on growth. Do we really need Salesforce? And that was a typical question. The kind of question I would get from him on a weekly basis, where…