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Start free trial →The Knowledge Project (Shane Parrish) · Ideas & Essays · November 2026
Asked how he helped build a winning culture at Tesla, former president Jon McNeill describes how Elon Musk wanted information to flow. The point, he says, was speed of decision-making.
freaked me out a little bit too. Yeah.
How did you go about building a winning culture there?
I think all culture comes from founders and the culture was built. And the culture was a first principles culture. It was a culture of rapid communication. So you didn't have to, most organizations, you go up the hierarchy with your question or your suggestion and it comes back down. And it looks like an EKG, the communication pattern in a company. Elon was like, let's make it look like a dead patient. Go straight across the organization. If you need an answer, go to the person that has that answer. Don't go through their boss or their boss's boss. Go directly to them because that's going to help with speed of decision making. So that kind of culture was already set. What the business needed was a bunch of scaffolding. So I went about building a team and then building approach so that we could have a mechanism to essentially double the company every six to eight months, like super rapid growth. And in so doing, we kind of built a culture.…
What an incredible way to do that.
Yeah. Yeah. It was super fun and still is because I still work with a number of those people today.
What did you learn about communicating with Elon that was different?