TS The Startup CPG Podcast

Podcast

The Startup CPG Podcast

The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.

Website ↗ Last published 3 November 2026 464 posts collected by Sputnik

Said on The Startup CPG Podcast

“It's shocking how few founders have a basic monthly P&L in their data room. Often I'll get a response that says, we have very little revenue. But other than revenue, there are expenses that show up on that document.” — Brandon Alster, The Startup CPG Podcast
Brandon Alster · 31 Oct 2026 Listen →
“People want energy drinks. They love their energy drink. They like something that's sweet, but the products on the market are too sweet. So let's dial that down, let's use actual clean ingredients. And people are saying they don't want caffeine, so let's give them no caffeine.” — Isabella Hoag, The Startup CPG Podcast
Isabella Hoag · 30 Oct 2026 Listen →
“I didn't come from the CPG space. I had literally no idea what I was doing. When we first launched, we priced our product wholesale at like $6.50. So that says a lot. Before that we were doing the events, and it's normal: we sell a drink for $13.” — Isabella Hoag, The Startup CPG Podcast
Isabella Hoag · 30 Oct 2026 Listen →
“It was too complicated to explain four different moods. With the CPG space it's so important to get your point across. You only have three seconds to sell it.” — Isabella Hoag, The Startup CPG Podcast
Isabella Hoag · 30 Oct 2026 Listen →
“There's nothing pleasant about diligence. It's like going to the doctors and getting into a gown and just being very exposed and having to do a lot of explaining and a lot of promising, a lot of proving. And it's just like a lot of holes are being poked and you just feel like you're on your heels always. And that's with a successful business.” — Zoë Sakoutis, The Startup CPG Podcast
Zoë Sakoutis · 17 Oct 2026 Listen →

Hosts

The Startup CPG Podcast is hosted by Daniel Scharff , Caitlin Bricker , Jessi Freitag , Grace Kennedy , Hannah Dittman , Adam Yee and Patricia Menegoto .

Recent Episodes

  1. 3 Nov 2026

    #273: Retail Pricing 101 with Matt Merson

    With Matt Merson

  2. 31 Oct 2026

    How a Five-Minute Startup CPG Roadshow Meeting Turned Into an Oversubscribed Pre-Seed Round

    With Brandon Alster and Lindsay Leopold

  3. 30 Oct 2026

    Why Energy Doesn’t Have to Mean Caffeine: Meet OSIA’s Caffeine-Free Energy Drinks

    With Isabella Hoag

  4. 28 Oct 2026

    The Release of Our Foodservice Tracker Tool for CPG Brands

    With Jenna Cameron

  5. 27 Oct 2026

    #272 Retailer Spotlight: Plum Market with Marc Jonna

    With Marc Jonna

  6. 26 Oct 2026

    R&D RADIO: How Water Activity Keeps Shelf-Stable Food Safe, Crunchy, and Fresh

    With Zachary Cartwright

  7. 24 Oct 2026

    Quality of Revenue Beats Growth: Why a Quick Costco Win Can Boom and Bust

    With Moira O'Connell

  8. 23 Oct 2026

    Scaling an Asian Medicine Brand into Whole Foods Market and Walmart

    With Kai Lim and David Yu

  9. 20 Oct 2026

    #271: Inside Scoop on Founders & Formulators Speed Dating

    With Megan Castellon , Andrew Kuzera and Andrew Firestone

  10. 17 Oct 2026

    Built to Scale: Lessons from a Founder Who Sold

    With Zoë Sakoutis

  11. 16 Oct 2026

    Kitchen to 4,000 Stores: The Cold Email That Launched a Ghee Snack Brand

    With Darin Alpert

  12. 13 Oct 2026

    #270 Insights from 34,000 in-store demos with Grassroots Marketing

    With David Heiser

Guests

Jamie Valenti-Jordan (8 episodes), Kiki Huddleston (5 episodes), Jenna Cameron (5 episodes), Matt Merson (4 episodes), Jenna Movsowitz (4 episodes), Seth Goldman (4 episodes), Monica Watrous (4 episodes), Paul Voge (4 episodes), Adam Marsh (3 episodes), Kirk Visola (3 episodes), Matt Levine (3 episodes), Janice Greenwald (3 episodes), and 481 more.