Noah Brier

Things Noah Says on Podcasts

Writes and thinks about where AI is headed, from open-source models to the competitive dynamics between the US and China, and how quickly companies should adopt frontier tools. The perspective comes from someone who follows model releases closely enough to notice when a model's answers start to feel like they warrant more care. Co-founded Percolate, a content marketing platform later acquired by Seismic, and now co-founded Alephic, an AI consultancy. Writes the daily newsletter Why Is This Interesting? and appeared as a panelist on Slate Money discussing AI adoption and model capability.

Where to Find Them

Noah Brier hosts and writes Why is this interesting? , writes Beyond The Prompt - How to use AI in your company and writes Ride AI . They have also been a guest on AI & I (2 times) , Odd Lots , Big Take , Slate Money , The Aboard Podcast and Side Projects Podcast .

Recently: “The AI and Writing Edition” on Why is this interesting? (August 2026); “The Monday Media Diet with Sanchita LaMore” on Why is this interesting? (August 2026); “P(doom) and Other AI Questions” on Slate Money (August 2026); “The Mobile Lounge Edition” on Why is this interesting? (August 2026); “The AI Mirror Edition” on Why is this interesting? (May 2026); “Claude Code Can Be Your Second Brain” on AI & I (May 2026).

What They Said

“The thing about Fable that is weird is that it's the first model I've ever felt like I shouldn't waste its time.” — Noah Brier, Slate Money

The Slate Money panel was debating whether it matters which AI model you use. Brier, arguing you should stay near the frontier, lands on an oddly human reaction to one of them — that for the first time he felt he shouldn't waste a model's time, a sentiment the hosts immediately teased him about.

Slate Money · 2026-08-22 Permalink → Listen →
Slate Money Around 26:10 into the episode
Noah Brier

You should care to an extent in that you should be using something near the frontier.

Felix Salmon

And why?

Noah Brier

They're just better and smarter. You're going to find them more effective. You're going to be annoyed less at them just doing really dumb things. But the other side of that is it really depends what you're doing. So while I think Fable overall is the best model, it's really good at certain things and not so good at other things. And one of the things I find myself doing with Fable a lot is I'll do planning with Fable, but then I'll actually do execution, code execution, like have it write other models write code, because I find that Fable, it's kind of a waste of time and money to have Fable do it. And sometimes it gets sort of over-manufactured. Fable also, going back to the writing question, is famously at this point verbose and obtuse in the way that it talks. And it's very hard. I constantly am like, can you give me this jargon-free, please? And it just is terrible at not giving you paragraphs and paragraphs of stuff and telling you lots of words. The thing about Fable that is weird is that it's the first model I've ever felt like I shouldn't waste its time. Oh

Emily Peck

dear. Do you find yourself talking to it that way? Like it's apologizing. Sorry to say that. How much money do

Felix Salmon

you spend on Fable? You're worried about like using it for things that it's like beneath it.

Noah Brier

A lot. Many, I don't know. I mean, our AI budget is in the tens of many tens of thousands of dollars a month. Not just me.

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